Privacy policy

We have written this Privacy Policy (version 13.11.2019-221106831) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical. However, we tried to describe the most important things as simple and clear as possible during the creation.

Automatic data storage

When you visit websites today, certain information is created and stored automatically, including on this website.

If you visit our website as you are now, our web server (the computer on which this website is stored) automatically stores data such as

• the address (URL) of the website accessed
,
• browser and browser version
,
• the operating system used
• , the address (URL) of the previously visited page (referrer URL),
• the host name and the IP address of the device from which the access is made,
• date and time

files (web server log files).

As a rule, web server log files are stored for two weeks and then deleted automatically. We do not share this data, but we cannot rule out the possibility that such data may be viewed in the presence of unlawful conduct.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in connection with the transmission of a form or comments in the blog, will be provided by us together with the time and the IP address used only for the specified purpose, kept securely and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly wish to contact and for the processing of the services and products offered on this website. We do not share your personal data without consent, but we cannot rule out the possibility that such data may be viewed in the presence of unlawful conduct.

If you send us personal data by e-mail , therefore away from this website – we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are entitled to the following rights in principle:

• Right to rectification (Article 16 GDPR)
• Right to erasure (“right to be forgotten”) (Article 17 GDPR)
• Right to restrict processing (Article 18 GDPR)
• Right to notification – obligation to notify in connection with the rectification or deletion of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right of objection (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have otherwise been violated in a way, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can find under https://www.dsb.gv.at/.

Evaluation of visitor behaviour

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot indemnify your behaviour on this website on you.

You can find out more about the possibilities of objecting to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection by technical design Article 25 paragraph 1 GDPR). By using Transport Layer Security (TLS), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of sensitive data. You can see the use of this data transmission protection by the small lock icon at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google reCAPTCHA Privacy Policy

Our primary goal is to ensure that our website is as protected and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are really a human of flesh and blood and not a robot or any other spam software. By spam we mean any undesirable information, by electronic means, that we receive in an unasked way. With the classic CAPTCHAS, you usually had to solve text or image puzzles for review. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is enough to tick a check mark and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to tick a check mark. You will find out exactly how this works and, above all, what data is used for it in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A Captcha service is an automatic Turing test designed to ensure that an action on the Internet is performed by a human, not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the distinction between bot and human. At Captchas, the computer or a software program also takes care of this. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA, you don’t have to actively solve any puzzles anymore. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is included in the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before entering captcha. ReCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We just want to welcome people of flesh and blood to our side. Bots or spam software of all kinds are allowed to stay at home. That’s why we pull all the levers to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible when registering, in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personal data from users to determine whether the actions on our website actually originate from humans. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always truncated within the EU Member States or other contracting states of the Agreement on the European Economic Area before the data ends up on a server in the US. The IP address will not be combined with other data from Google unless you are logged in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. ReCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that we know are processed by Google.

• Referrer URL (the address of the page from which the visitor comes)
• IP address (e.g. 256.123.123.1)
• About the operating system (the software that allows your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (any action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or date you have preset on your PC will be saved)
• All Javascript objects (JavaScript is a programming language that allows web pages to adapt to the user. JavaScript objects can collect all possible data under one name)
• Screen resolution (shows how many pixels the image representation consists of)

It is undisputed that Google uses this data and analyzes it before you click on the check mark “I am not a robot”. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process takes place in the background. Google does not detail how much and what data Google stores exactly.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google under https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google has set reCAPTCHA on the demo version:

Name: Ide
Expiration time: after one year
Usage: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website in the handling of advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Example value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-221106831

Name: 1P_JAR
Expiration time: after one month
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from viewing the same ad more than once.
Example value: 2019-5-14-12

Name: Anid
Expiration time: after 9 months
Usage: We could not find out a lot of information about this cookie. Google’s privacy policy mentions the cookie in connection with “advertising cookies” such as “DSID,” “FLC,” “AID,” “TAID.” ANID is stored under Domain google.com.
Example value: U7j1v3dZa2211068310xgZFmiqWppRWKOr

Name: CONSENT
Expiration time: after 19 years
Usage: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security to verify users, prevent credential fraud, and protect user data from unauthorized attacks.
Example value: YES+AT.de+20150628-20-0

Name: Nid
Expiration time: after 6 months
Usage: NID is used by Google to customize ads to suit your Google search. With the help of the cookie, Google “remembers” your most frequently entered searches or your previous interaction with ads. This way you always get customized ads. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
Example value: 0WmuWqy221106831zILzqV_nmt3sDXwPeM5Q

Name: Dv
Expiration time: after 10 minutes
Usage: Once you have ticked the “I’m not a robot” check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to make user distinctions.
Example value: gEAABBCjJMXcI0dSAAAANbqc221106831

Note: This list cannot claim to be exhaustive, as experience shows that Google also changes the choice of its cookies over and over again.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Google does not clearly state exactly where this data is stored, even after repeated requests. Without receiving confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings will be stored on the European or American Google servers. The IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google Account while using the reCAPTCHA plug-in, the data will be merged. The different data protection regulations of Google apply to this.

How can I delete my data or prevent data storage?

If you do not want any data to be transmitted to Google about you and about your behaviour, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support on https://support.google.com/?hl=de&tid=221106831.

Therefore, when you use our website, you agree that Google LLC and its representatives will automatically collect, edit and use data.

Learn more about reCAPTCHA on Google’s web developer page on https://developers.google.com/recaptcha/. Although Google goes into more detail about the technical development of reCAPTCHA, exact information about data storage and data protection-relevant topics is also searched in vain. A good overview of the basic use of data at Google can be found in the in-house data protection declaration on https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies.

Cookies from Google Analytics

• _ga
  • Expiration time: 2 years
  • Use: Differentiation of website visitors
  • Exemplary value: GA1.2.1326744211.152221106831
• _gid
  • Expiration time: 24 hours
  • Usage: Differentiation of website visitors
  • Exemplary value: GA1.2.1687193234.152221106831
• _gat_gtag_UA_<property-id>
  • Expiration time: 1 minute
  • Usage: Used to throttle the request rate. When Google Analytics is provided through Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
  • Example value: 1

For more information on terms of use and data protection, see http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.

Pseudonymization

Our concern in the sense of the GDPR is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized. The data processing is carried out on the basis of the legal provisions of Section 96 (3) TKG and Article 6 EU GDPR ( 1 lit a) and/or f (legitimate interest) of the GDPR.

Deactivation of data collection by Google Analytics

The browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) helps website visitors prevent Google Analytics from using their data.

You can prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Google Analytics Addendum to Data Processing

We have entered into a direct customer agreement with Google to use Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.

You can find more about the data processing supplement for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics IP Anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This feature was developed by Google to enable this website to comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data acquisition network and before the data is stored or processed.

For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interests Reports

We’ve turned on advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. Learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using your Google Account’s activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated by checking box.

Google Analytics deactivation link

By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser leads to the re-collect of data.

[google_analytics_optout]Disable Google Analytics[/google_analytics_optout]

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

• Instagram Privacy Policy: https://help.instagram.com/519522125107875
The
• Google Privacy Policy applies to YouTube: https://policies.google.com/privacy?hl=de
• Facebook Data Policy: https://www.facebook.com/about/privacy
• Twitter Privacy Policy: https://twitter.com/de/privacy

Facebook Privacy Policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to call it just Facebook tools. These include:

• Facebook pixels
,
• social plug-ins (such as the “Like” or “Share” button)
• Facebook Login
,
• Account Kit
• APIs, SDKs
• (collection of programming tools)
• Platform integrations,
• plugins
,
• codes
,
• specifications
• , documentation,
• technologies and services

Through these tools, Facebook extends services and has the ability to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of ads (Facebook ads), we can reach these very people. In order to show users suitable advertising, however, Facebook needs information about people’s wishes and needs. In this way, information about user behaviour (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and allows interested people to view the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content directly on Facebook on our site.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has of you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that an arbitrary record is transformed into a string. This is also used to encrypt data.

In addition to the contact details, “event data” is also transmitted. “Event Data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information received with third parties (such as advertisers), unless the company has explicit permission or is legally obligated to do so. “Event data” can also be connected to contact details. This allows Facebook to offer better personalized advertising. After the already mentioned reconciliation process, Facebook deletes the contact data again.

In order to deliver ads in an optimized manner, Facebook uses the event data only if it has been combined with other data (which has been collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Many of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different types of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has distributed servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been matched with their own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to access, rectify, transfer and delete your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. Here’s how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on “Your Facebook Information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete Account” and then click on “Continue and Delete Account”

5) Now enter your password, click on “Next” and then click on “Delete Account”

The data that Facebook receives via our website is stored, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether to allow it or not for each cookie.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data policies on https://www.facebook.com/about/privacy/update.

Instagram Privacy Policy

We have built in features of Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012. and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites of our website that have integrated an Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is, and how you can largely control data processing. Since Instagram to Facebook Inc. we obtain our information on the one hand from the Instagram guidelines, but on the other hand also from the Facebook data policies themselves.

What is Instagram?

Instagram is one of the most famous social media networks in the world. Instagram combines the benefits of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users call the platform salopp), edit them with different filters and spread them to other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. For this why a varied preparation of our contents is a matter of course for us. The embedded Instagram features allow us to enrich our content with helpful, fun or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. So our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight about your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our sites that have Instagram features built into (such as Instagram images or plug-ins), your browser will automatically contact Instagram’s servers. Data is sent to Instagram, stored and processed. Whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that’s exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will not be transmitted to Instagram until you have been “hashed” before. Hashing means a record is turned into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” will also be transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. Contact data may also be combined with event data. The contact details collected will be matched with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually placed in your browser. Depending on the Instagram features you use and whether you have an Instagram account yourself, different amount of data is stored.

We assume that the data processing works the same with Instagram as with Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser will send info to Instagram via the Info cookie as soon as you come into contact with an Instagram feature. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have been working intensively on the data processing of Instagram, we cannot say exactly what data Instagram collects and stores exactly.

Below we show you cookies that are placed in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you don’t have an Instagram account. Of course, if you are logged in to Instagram, you will be able to set significantly more cookies in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose of use: This cookie is most likely set for security reasons to prevent forgery of requests. However, we were not able to find out more precisely.
Expiration date: after one year

Name: mid
Value: “”
Purpose of use: Instagram uses this cookie to optimize its own services and offerings in and outside of Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_221106831124024
Value: not specified
Use: This cookie stores the login request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Use: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{“194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe221106831”
Use: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. The cookies that are set in an individual case depend on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information you receive between Facebook companies with external partners and with people you connect with worldwide. The data processing is carried out in compliance with your own data policy. Your data is distributed on Facebook servers around the world, for security reasons, among other reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transferability, rectification and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. On your profile page, go down and click on “Help area”. Now you can visit the company’s website. On the web page, click “Manage the account” and then click “Delete your account”.

If you delete your account completely, Instagram deletes posts such as your photos and status updates. Information shared by other people about you does not belong to your account and will not be deleted.

As mentioned above, Instagram primarily stores your data through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions of the most important browsers.

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser in such a way that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the United States and the European Union. Visit https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG learn more. We have tried to introduce you to the most important information about data processing through Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data policy.

YouTube Privacy Policy

We have built in YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the servers of YouTube or Google. Different data is transferred (depending on the settings). Google is responsible for all data processing and google’s data protection is therefore also applicable.

In the following, we want to explain in more detail what data is being processed, why we have included YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. To enable us to view videos on our website, YouTube provides a code snippet that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course interesting videos must not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, the embedded videos make it easier for our website to find our website on the Google search engine. Even if we run ads through Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offerings.

What data is stored by YouTube?

As soon as you visit one of our sites that has a YouTube video built in, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with cookies to your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you’re not signed in to a Google account or Youtube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But many interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be exhaustive, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y
Use: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: Pref
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google gets statistics about how to use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Use: This cookie attempts to estimate the user’s bandwidth on our websites (with a built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7221106831-
Purpose of use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile about your interests. This data helps to display personalized advertisements.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Use: This cookie stores information about your login details.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI221106831-
Use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data you receive and process from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de, you can see exactly where Google’s data centers are located. Your data is distributed on the servers. This speeds up the retrieval of the data and better protects it from manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and others are saved by Google for a long time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you’re not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data manually in the Google Account. The automatic deletion of location and activity data, introduced in 2019, stores information for either 3 or 18 months, depending on your decision, and then deletes it.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether to allow it or not for each cookie. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to know more about the handling of your data, we recommend the privacy policy under https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” against a red background in white font and the white “Play symbol” to the left. However, the button can also be displayed in a different design.

Our YouTube channel offers you funny, interesting or exciting videos again and again. With the built-in “Subscribe” button you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make access to our comprehensive content as easy as possible. Please note that YouTube may store and process data from you as a result.

If you see a built-in subscription button on our site, YouTube sets at least one cookie, according to Google. This cookie stores your IP address and our URL. YouTube can also learn about your browser, your approximate location, and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5221106831Y
Use: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: Pref
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google gets statistics about how to use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 22110683195Chz8bagyU
Use: This cookie attempts to estimate the user’s bandwidth on our websites (with a built-in YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and associate them with your YouTube account. For example, YouTube gets information about how long you surf our site, what type of browser you use, what screen resolution you prefer, or what actions you perform.

YouTube uses this data to improve its services and offerings, and to provide analytics and statistics to advertisers (who use Google Ads).

Pinterest Privacy Policy

We use buttons and widgets of the social media network Pinterest, the company Pinterest Inc.,808 Brannan Street, San Francisco, CA 94103, USA.

By accessing pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The privacy policy, what information Pinterest collects and how it uses it can be found on https://policy.pinterest.com/de/privacy-policy.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, use a browser. Known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other application areas. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, almost the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser returns the “user-related” information to our site. Thanks to cookies, our website knows who you are and gives you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information from your PC.

For example, this is what cookie data can look like:

Name: _ga
Value: GA1.2.1326744211.152221106831 Purpose: Differentiation of website visitors
Expiration date: after 2 years

These minimum sizes should be supported by a browser:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the Privacy Policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functionality of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues to surf on other pages and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Useful cookies
These cookies collect information about user behaviour and whether the user gets any error messages. These cookies are also used to measure the loading time and behaviour of the website on different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies originate, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each cookie. The procedure varies depending on the browser. It is best to search for the instructions in Google with the search term “Delete cookies Chrome” or “Disable cookies Chrome” in the case of a Chrome browser.

What about my privacy policy?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. However, there are still very different reactions to these directives within EU countries. In Austria, however, this directive was transposed into Paragraph 96(4) of the Directive. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and don’t shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Newsletter Privacy Policy

When you sign up for our newsletter, you submit the above personal data and give us the right to contact you by e-mail. We use the data stored in the context of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link for this in each newsletter at the bottom – then we will delete all data that was saved when you subscribed to the newsletter.

MailChimp Privacy Policy

We send newsletters with MailChimp and use on this website functions of the newsletter service MailChimp of the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA to record newsletter registrations.

General information about MailChimp

Rocket Science Group LLC (MailChimp) maintains online platforms that enable our users to stay in touch with their subscribers, primarily by email. They allow users to upload e-mail addresses and other subscriber profile information, such as name, physical address, and other demographic information, to the MailChimp database. This information is used to send e-mail and enable the use of certain other MailChimp features for these users. In accordance with the published privacy policy, MailChimp shares some information with third parties to provide and support the services mailchimp offers to users. MailChimp also shares some information with third-party advertising partners to better understand users’ needs and interests so that more relevant content and targeted advertising can be provided to those users and other users.

Newsletter Registration

If you register for our newsletter on our website, the data entered will be stored by MailChimp.

Deletion of your data

You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

Newsletter Evaluation

When you receive a newsletter through MailChimp, information such as IP address, browser type and e-mail program is stored to give us information about the performance of our newsletter. MailChimp can use the images built into the HTML emails called Web Beacons (see https://kb.mailchimp.com/reports/about-open-trackingfor details) to determine whether the email has arrived, whether it has been opened, and whether links have been clicked. All this information is stored on MailChimp’s servers, not on this website.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can find out more about the use of cookies at MailChimp on https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found on https://mailchimp.com/legal/privacy/.

MailChimp Order Data Processing Contract

We have signed a data processing addendum agreement with MailChimp. This agreement is used to secure your personal data and ensures that MailChimp complies with the applicable data protection regulations and does not pass on your personal data to third parties.

More information on this contract can be found on http://mailchimp.com/legal/forms/data-processing-agreement/.

Facebook Pixel Privacy Policy

On this website we use the Facebook pixel of Facebook, a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

The code implemented on this page can evaluate the behavior of visitors who have entered this website from a Facebook advertisement. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The collected data is not visible to us, but can only be used in the context of advertisements. By using the Facebook pixel code, cookies are also set.

By using the Facebook pixel, the visit of this website is communicated to Facebook, so that visitors on Facebook can see suitable advertisements. If you have a Facebook account and are logged in, visiting this website will be associated with your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns on https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your ad settings in Facebook on https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen if you’re signed in to Facebook. On http://www.youronlinechoices.com/de/praferenzmanagement/, you can manage your preferences for online usage-based advertising. You can disable or activate many providers there at once, or make the settings for individual providers.

For more information about Facebook’s data policy, visit https://www.facebook.com/policy.php.

Google Fonts Local Privacy Policy

On our website we use Google Fonts of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). We have integrated the Google fonts locally, i.e. on our web server , not on Google’s servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

In the past, Google Fonts were also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google LLC provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we have downloaded the fonts to our server. In this way, we act in compliance with data protection and do not forward data to Google Fonts.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access a sea of fonts without restrictions and get the most out of our website. For more information about Google Fonts and other questions, please visit https://developers.google.com/fonts/faq?tid=221106831.

Google Font’s Privacy Policy

On our website we use Google Fonts. These are the “Google fonts” of Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

You don’t need to sign in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry that your Google account information will be transferred to Google while using Google Fonts. Google collects the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a look at exactly what data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google LLC provides to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is especially useful for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes distort texts or entire websites visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use the Google fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or Your IP address visited our website. The Google Fonts API is designed to reduce the use, storage and collection of end-user data to what is necessary for proper font provision. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests on Google and is therefore protected. The usage figures collected allow Google to determine how well the individual fonts are getting. Google publishes the results on internal analytics pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google’s BigQuery web service to explore and move large amounts of data.

It should be borne in mind, however, that any Google Font request also automatically transmits information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser to the Google servers. Whether this data is also stored is not clear or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A style sheet is a style that allows you to easily and quickly change the design or font of a Web page.

The font files are stored on Google for one year. Google’s goal is to fundamentally improve the loading time of websites. When millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=221106831. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access a sea of fonts without restrictions and get the most out of our website. For more information about Google Fonts and other questions, please visit https://developers.google.com/fonts/faq?tid=221106831. Although Google deals with data protection-related matters, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also read which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/.

Google Maps Privacy Policy

We use Google Maps of Google Inc. on our website. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent it.

What is Google Maps?

Google Maps is an internet map service provided by Google Inc. With Google Maps, you can search online from a PC, tablet, or app to find exact locations of cities, attractions, accommodations, or businesses. If companies are represented on Google My Business, more information about the company is displayed in addition to the location. To view the way to get there, map snippets of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get there for routes by car, by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. Use the route planner function to also save the entered start address. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but we cannot influence you. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google primarily uses this data to optimize its own services and to provide you with personalized, personalized advertising.

The following cookie is set due to the integration of Google Maps in your browser:

Name: Nid
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ221106831 Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered searches or your previous interaction with ads. This way you always get customized ads. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee completeness of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the nid cookie, a separate test page was created, where only Google Maps was involved.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This makes the data more accessible and better protected from possible attempts at tampering. Each data center also has special emergency programs. For example, if there are problems with Google hardware or if a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the possibility to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by providing part of the IP address and cookie information according to 9 or 18 months.

How can I delete my data or prevent data storage?

The automatic deletion of location and activity data, introduced in 2019, stores location and web/app activity information for either 3 or 18 months, depending on your decision, and then deletes it. In addition, you can also manually delete this data from the history via the Google account at any time. If you want to completely prevent your location tracking, you must pause the “Web and App Activity” section of the Google Account. Click Data and Personalization, and then click the Activity Setting option. Here you can turn the activities on or off.

In your browser, you can also disable, delete or manage individual cookies. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether to allow it or not for each cookie.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. If you want to know more about Google’s data processing, we recommend the company’s in-house privacy policy at https://policies.google.com/privacy?hl=de.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising efforts through Google Ads, we use the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With this free tracking tool, we can better adapt our advertising offerings to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored, and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google LLC. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our promotions. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you become a trading visitor from a purely interested website visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we capture what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the Conversion Tracking Tool, we can see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We’ll see how many customers interact with our ads on a device and then perform a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising activities and, consequently, optimize our online marketing activities. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored in Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our Google Ads ads, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ221106831 Purpose: This cookie stores every conversion you make on our site after you have come to us via Google Ads.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The cookie _gac appears only in conjunction with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical analysis.

As soon as you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you browse our website and the cookie has not yet expired, we and Google will recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Conversion tracking of Google Ads can be refined and improved using Google Analytics. For ads that Google displays in different places on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn about the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google reuses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You cannot participate in the conversion tracking of Google Ads. If you disable the Google Conversion Tracking cookie from your browser, you block conversion tracking. In this case, the tracking tool statistics do not include you. You can change the cookie settings in your browser at any time. With each browser, this works a little differently. Here is the guide to how to manage cookies in your browser:

Chrome: Clear, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have cookies, you can set up your browser to always inform you when a cookie is to be set. This allows you to decide whether or not to allow the cookie for each cookie. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies”. Keep in mind that disabling these cookies does not prevent ads, only personalised ads.

By certifying the US-European Privacy Shield, The American company Google LLC must comply with the applicable data protection laws in force in the EU. If you would like to learn more about Google’s privacy policy, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

Competition

If personal data is collected in the context of the competition, this will be collected, processed and used by the accommodation provider exclusively for the purpose of conducting the competition, as well as for the transmission of newsletters. The revocation of the newsletter service is possible at any time.

ONLINE BOOKING ON OUR WEBSITE

1. Description and scope of data processing

On our website you have the possibility to book and/or inquire rooms and offers. If a user uses this option, the data entered in the input mask will be transmitted to us and saved. This data is: title, first name, surname, email address, telephone number, address, number of guests, requests, date, time.

Online bookings via our website are completed using the online reservation system of websLINE Internet- Marketing GmbH, Sägewerkstrasse 24, 83395 Freilassing, Germany. All booking data you enter shall be encrypted. websLINE commits to the data privacy-appropriate handling of your personal data. The company takes all organisational and technical measures to protect your data.

In this context, no further transfer of your data to third parties takes place. The data is used exclusively for processing your booking and for communication purposes.

2. Legal basis for the processing of data

The legal basis for the processing of the data is the conclusion of an accommodation contract with the user.

3. Purpose of data processing

The processing of personal data from the input mask serves solely to process your booking request and to process payment transactions.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of a contractual relationship, we will delete the data received as soon as national, commercial, statutory or contractual retention requirements have been met.

5. Means of objection and removal

The user has the option to object to the processing of their personal data at any time.

We would like to point out that in the case of objection, the booking cannot be completed or the communication cannot be continued

Source: Created with the Privacy Generator by firmenwebseiten.at in cooperation with hd-dental.net